The business landscape is changing in a lot of ways due to the COVID-19 pandemic. In order to survive and thrive, your sales and marketing efforts should be changing as well. This article from the JUST Creative blog tells how to grow your sales and leads during the Coronavirus pandemic, and not just survive, but thrive.
With the new normal of videoconferencing and remote work, even some of us who consider ourselves to be tech-savvy can get a little bewildered. Beyond the technological considerations, there is a whole new world of behavior and etiquette to maneuver through. To help employees navigate this landscape, it can be helpful to create a guide that spells out expectations and eliminates confusion.
Moleskine, maker of the popular notebook that bears its name, is headquartered in the Italian city of Milan, and although they had begun putting together a remote working strategy before the COVID-19 pandemic hit, they had not yet fully implemented it. As it became apparent that their mostly office-based workforce would not be able to continue to work on-site safely, they had to accelerate their plan and begin their work-from-home program practically overnight.
To help their employees transition to a kind of work that most of them were completely unfamiliar with, Moleskine created a 12-page “Smart Working Etiquette” guide. This guide covers basics, like what you should wear (no pajamas) to where your workstation should be set up (the brightest, most comfortable part of your home), as well as how to run efficient virtual meetings and carry on effective communication with teammates.
Video calls and conferences are fast becoming the new normal, in both our work lives and everyday lives. While you may not mind your colleagues or friends getting a glimpse into your home during a chat, GotYourBack can help you up the cool factor of your video meetings with custom backgrounds contributed by some of the world’s best artists, designers and museums. From the GotYourBack site:
Whether for work or personal use, many of us spent the last weeks in and out of video conference calls.
Far from ideal. But it sparked an idea.
An ever growing collection of virtual backdrops for use in video call apps. Expressions of optimism and art by the world’s best designers, illustrators, animators, photographers, filmmakers and artists.
Adding some much needed creativity to video conferences whilst also raising awareness for the COVID-19 Solidarity Response Fund and promoting artists and their art. Everybody benefits.
The backgrounds include colorful abstracts, whimsical photo manipulations and illustrations, fine art paintings from the Dutch Rijksmuseum and breathtaking photography. There are even several animated backgrounds, if that’s your thing. The site’s FAQ gives instructions for using the backgrounds in Microsoft Teams and Zoom, and they are also perfect for desktop wallapers.
All of the backgrounds on GotYourBack are available to use free of charge, but you can make a voluntary donation to the COVID-19 Response Fund when you download.