Designed for True Manufacturing’s TrueGO series of refrigerated vending coolers. The client brief specified that the entire existing “True” logo be incorporated into the design, and that horizontally- and vertically-oriented versions be included. A contemporary and movement-themed design (the arrow shape, green ‘go’ color) was utilized, to play up the product’s use of advanced technology.
Roles: Graphic Designer. Software used: Adobe Illustrator.